Creator: Dan Roam
For his book, “Back of the Napkin”
This model aims to highlight the “loops” in the visual thinking process, which had hitherto been presented in a linear fashion. Roam says, “we don’t have to march through [each step] in a 1-2-3-4 line.” Look & See are visually grouped because they go hand-in-hand.
Type of model
time-based: process
time-based: cyclical
Practice Area
Stage of the design process
theory
Audience
designers
academics
Subject matter
Visual thinking process
psychology
design process
Models in Design 
