Design landscape

Creator: Liz Sanders
“The map, [circa 2007] is an attempt to position all of these [design] approaches into one unifying, visual framework so that we can stop arguing over which is the best approach and begin a dialogue about where to play during all points along the design development process.”

Service blueprint of Presby Neuro Clinic

Creator: Melissa Cliver, Jamin Hegeman, Kipum Lee, Leanne Libert, Kara Tennant (Carnagie Mellon University)
Client: Presby Neuro Clinic
The blueprint maps the entire clinic experience for patients and all of the supporting roles staff and Dr. Kassam play throughout. Mapping the service blueprint allowed the team to see the breakdowns in the clinic experience: the chaotic backstage processes, the absolute importance of Dr.Kassam in the system, the lack of patients’ engagement during the waiting time.

ideal in-car experience

Creator: Lextant
Client: Visteon
This model describes the ideal consumer experience regarding in-car electronics. It is a build off of a product attribute model, acting as a way to frame solutions.

Boundary object diagram

Creator: Susan Leigh Star & James R. Griesemer
This model shows the difference between the Callon-Latour-Law model (figure 1) and the concept of boundary objects (figure 2). Figure 1 describes the “funneling—reframing or mediating the concerns of several actors into a narrower passage point.” Figure 2 describes a “many-to-many” mapping where several obligatory points of passage or negotiated with several kinds of allies, including manager-to-manager types.”

Gack & Hack

Creator: eLab
Client: Johnson & Johnson
This model shows the steps and modes that a a cold-sufferer moves through.

Visual Thinking Process

Creator: Dan Roam
For his book, “Back of the Napkin”
This model aims to highlight the “loops” in the visual thinking process, which had hitherto been presented in a linear fashion. Roam says, “we don’t have to march through [each step] in a 1-2-3-4 line.” Look & See are visually grouped because they go hand-in-hand.

John Deere Modal Model

Creator: Sapient Nitro
Client: John Deere
This model shows different modes throughout the farming business journey as a cycle in order to build empathy for the farmer.