Creator: Larry Keeley’s students
This model demonstrates how food production, wellness, and diabetes have increasingly become overlapped over time. It was used to build a platform strategy addressing the diabetes epidemic in the United States.
Author Archives: nuesschen1
Gain and Loss Model
Creators: Amy Batchu, Marilee Bowles-Carey, Preethi Lakshminarayanan, Amanda McKown, Shilpa Rao, Nallieli Santamaria, Gauri Verma and Nanqian Xu
Client: Liberty Mutual
This model highlights opportunity areas for Liberty Mutual and locates them in a time-based framework.
Jay Doblin’s Information Flow in Design
Creator: Jay Doblin
Paper: “Perceptual Maps: One Aid to Product Planning”This model shows the flow and transformation of information between different stages in the design process.
CityFriends Solution Diagram
Creator: Andrew Buhayar, Carol Coletta, Jillian Lee, John Montgomery, Ethan Suh
This model shows a company’s competitors in order to help with product planning.
Propeller Model
Creator: Todd McCoullough
This model helps to understand how management can make change happen in an organization. Outcomes and culture can’t be changed directly—it’s the result of changing process, structure, and people systems.
UPS Relationship Map
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Creator: Sapient Nitro
Client: UPS
This model shows the relationship between sender and receiver, and the process that occurs between them.
Jay Doblin’s Automap
Creator: Jay Doblin
This model shows a way to analyze car manufacturers by assigning a value between “family” and “sporty” and between “luxury” and “economy”.
Jay Doblin’s Discrimination Model
Creator: Jay Doblin
This model shows an alternative way to do a competitive analysis.
Aurora Interaction
Creator: Wolfgang Klein
This model shows all possible modes and interactions with the user and how they can feed into each other of a public lighting concept.
Models in Design 