IBM Strategy Model

Creator:
Client: IBM
This model shows a suggested change in strategic direction and a redefinition of offering.

Boundary object diagram

Creator: Susan Leigh Star & James R. Griesemer
This model shows the difference between the Callon-Latour-Law model (figure 1) and the concept of boundary objects (figure 2). Figure 1 describes the “funneling—reframing or mediating the concerns of several actors into a narrower passage point.” Figure 2 describes a “many-to-many” mapping where several obligatory points of passage or negotiated with several kinds of allies, including manager-to-manager types.”

Propeller Model

Creator: Todd McCoullough 
This model helps to understand how management can make change happen in an organization. Outcomes and culture can’t be changed directly—it’s the result of changing process, structure, and people systems.

Gack & Hack

Creator: eLab
Client: Johnson & Johnson
This model shows the steps and modes that a a cold-sufferer moves through.

Jay Doblin’s Competitive Landscape

Creator: Jay Doblin
This model shows a company’s competitors in order to help with product planning.

Visual Thinking Process

Creator: Dan Roam
For his book, “Back of the Napkin”
This model aims to highlight the “loops” in the visual thinking process, which had hitherto been presented in a linear fashion. Roam says, “we don’t have to march through [each step] in a 1-2-3-4 line.” Look & See are visually grouped because they go hand-in-hand.

Service Design Tools’ Experience Map

Creator: Service Design Tools
Client: 
This model shows a user’s touchpoints across multiple channels over the course of their journey. It also details the organizational back-end processes of personnel.

UPS Relationship Map

Creator: Sapient Nitro
Client: UPS
This model shows the relationship between sender and receiver, and the process that occurs between them.

Hyatt Channel and Scenarios

Creator: Sapient Nitro
Client: Hyatt
This model shows a hotel customer’s channels of interaction mapped across their hotel journey.

Type of model
time-based: journey
ecosystem: touchpoints

Practice Area
service
activity research

Stage of the design process
frame insights

Audience
client

Subject matter
hotel
business
vacation
travel
channels

Jay Doblin’s Automap

Creator: Jay Doblin
This model shows a way to analyze car manufacturers by assigning a value between “family” and “sporty” and between “luxury” and “economy”.