Hyatt User Journey

Creator: Sapient Nitro
Client: Hyatt
This model shows a hotel customer’s journey.

Jay Doblin’s Discrimination Model

Creator: Jay Doblin
This model shows an alternative way to do a competitive analysis.

Aurora Interaction

Creator: Wolfgang Klein
This model shows all possible modes and interactions with the user and how they can feed into each other of a public lighting concept.

John Deere Modal Model

Creator: Sapient Nitro
Client: John Deere
This model shows different modes throughout the farming business journey as a cycle in order to build empathy for the farmer.