Creator: Vijay Kumar
This model shows the entities, relations, attributes and flows of a system.
Tag Archives: designers
Design landscape
Creator: Liz Sanders
“The map, [circa 2007] is an attempt to position all of these [design] approaches into one unifying, visual framework so that we can stop arguing over which is the best approach and begin a dialogue about where to play during all points along the design development process.”
101 Design Methods’ Design-Led Innovation Process
Creator: Vijay Kumar
This model communicates the difference between a design-led innovation process versus a business and technology-driven one.
Service blueprint of Presby Neuro Clinic
Creator: Melissa Cliver, Jamin Hegeman, Kipum Lee, Leanne Libert, Kara Tennant (Carnagie Mellon University)
Client: Presby Neuro Clinic
The blueprint maps the entire clinic experience for patients and all of the supporting roles staff and Dr. Kassam play throughout. Mapping the service blueprint allowed the team to see the breakdowns in the clinic experience: the chaotic backstage processes, the absolute importance of Dr.Kassam in the system, the lack of patients’ engagement during the waiting time.
Jay Doblin’s Information Flow in Design
Creator: Jay Doblin
Paper: “Perceptual Maps: One Aid to Product Planning”This model shows the flow and transformation of information between different stages in the design process.
ideal in-car experience
Creator: Lextant
Client: Visteon
This model describes the ideal consumer experience regarding in-car electronics. It is a build off of a product attribute model, acting as a way to frame solutions.
Boundary object diagram
Creator: Susan Leigh Star & James R. Griesemer
This model shows the difference between the Callon-Latour-Law model (figure 1) and the concept of boundary objects (figure 2). Figure 1 describes the “funneling—reframing or mediating the concerns of several actors into a narrower passage point.” Figure 2 describes a “many-to-many” mapping where several obligatory points of passage or negotiated with several kinds of allies, including manager-to-manager types.”
Jay Doblin’s Competitive Landscape
Creator: Jay Doblin
This model shows a company’s competitors in order to help with product planning.
Visual Thinking Process
Creator: Dan Roam
For his book, “Back of the Napkin”
This model aims to highlight the “loops” in the visual thinking process, which had hitherto been presented in a linear fashion. Roam says, “we don’t have to march through [each step] in a 1-2-3-4 line.” Look & See are visually grouped because they go hand-in-hand.

Jay Doblin’s Automap
Creator: Jay Doblin
This model shows a way to analyze car manufacturers by assigning a value between “family” and “sporty” and between “luxury” and “economy”.








