Creator: Andrew Buhayar, Carol Coletta, Jillian Lee, John Montgomery, Ethan Suh
This model shows a company’s competitors in order to help with product planning.
Tag Archives: ecosystem: touchpoints
Service Design Tools’ Experience Map
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Creator: Service Design Tools
Client:
This model shows a user’s touchpoints across multiple channels over the course of their journey. It also details the organizational back-end processes of personnel.
Hyatt Channel and Scenarios
Creator: Sapient Nitro
Client: Hyatt
This model shows a hotel customer’s channels of interaction mapped across their hotel journey.
Type of model
time-based: journey
ecosystem: touchpoints
Practice Area
service
activity research
Stage of the design process
frame insights
Audience
client
Subject matter
hotel
business
vacation
travel
channels
Models in Design 