ideal in-car experience

Creator: Lextant
Client: Visteon
This model describes the ideal consumer experience regarding in-car electronics. It is a build off of a product attribute model, acting as a way to frame solutions.

Propeller Model

Creator: Todd McCoullough 
This model helps to understand how management can make change happen in an organization. Outcomes and culture can’t be changed directly—it’s the result of changing process, structure, and people systems.

Gack & Hack

Creator: eLab
Client: Johnson & Johnson
This model shows the steps and modes that a a cold-sufferer moves through.

John Deere Modal Model

Creator: Sapient Nitro
Client: John Deere
This model shows different modes throughout the farming business journey as a cycle in order to build empathy for the farmer.