Creator: Jay Doblin
Paper: “Perceptual Maps: One Aid to Product Planning”This model shows the flow and transformation of information between different stages in the design process.
Tag Archives: product
Gack & Hack
Creator: eLab
Client: Johnson & Johnson
This model shows the steps and modes that a a cold-sufferer moves through.
Jay Doblin’s Competitive Landscape
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Creator: Jay Doblin
This model shows a company’s competitors in order to help with product planning.
Jay Doblin’s Discrimination Model
Creator: Jay Doblin
This model shows an alternative way to do a competitive analysis.
Models in Design 
