Creator: Liz Sanders
“The map, [circa 2007] is an attempt to position all of these [design] approaches into one unifying, visual framework so that we can stop arguing over which is the best approach and begin a dialogue about where to play during all points along the design development process.”
Tag Archives: theory
101 Design Methods’ Design-Led Innovation Process
Creator: Vijay Kumar
This model communicates the difference between a design-led innovation process versus a business and technology-driven one.
Jay Doblin’s Information Flow in Design
Creator: Jay Doblin
Paper: “Perceptual Maps: One Aid to Product Planning”This model shows the flow and transformation of information between different stages in the design process.
Boundary object diagram
Creator: Susan Leigh Star & James R. Griesemer
This model shows the difference between the Callon-Latour-Law model (figure 1) and the concept of boundary objects (figure 2). Figure 1 describes the “funneling—reframing or mediating the concerns of several actors into a narrower passage point.” Figure 2 describes a “many-to-many” mapping where several obligatory points of passage or negotiated with several kinds of allies, including manager-to-manager types.”
Propeller Model
Creator: Todd McCoullough
This model helps to understand how management can make change happen in an organization. Outcomes and culture can’t be changed directly—it’s the result of changing process, structure, and people systems.
Visual Thinking Process
Creator: Dan Roam
For his book, “Back of the Napkin”
This model aims to highlight the “loops” in the visual thinking process, which had hitherto been presented in a linear fashion. Roam says, “we don’t have to march through [each step] in a 1-2-3-4 line.” Look & See are visually grouped because they go hand-in-hand.

Jay Doblin’s Discrimination Model
Creator: Jay Doblin
This model shows an alternative way to do a competitive analysis.





