Visual Thinking Process

Creator: Dan Roam
For his book, “Back of the Napkin”
This model aims to highlight the “loops” in the visual thinking process, which had hitherto been presented in a linear fashion. Roam says, “we don’t have to march through [each step] in a 1-2-3-4 line.” Look & See are visually grouped because they go hand-in-hand.

Hyatt User Journey

Creator: Sapient Nitro
Client: Hyatt
This model shows a hotel customer’s journey.