Creators: Amy Batchu, Marilee Bowles-Carey, Preethi Lakshminarayanan, Amanda McKown, Shilpa Rao, Nallieli Santamaria, Gauri Verma and Nanqian Xu
Client: Liberty Mutual
This model highlights opportunity areas for Liberty Mutual and locates them in a time-based framework.
Creator: eLab
Client: Johnson & Johnson
This model shows the steps and modes that a a cold-sufferer moves through.
Creator: Service Design Tools
Client:
This model shows a user’s touchpoints across multiple channels over the course of their journey. It also details the organizational back-end processes of personnel.
Creator: Sapient Nitro
Client: UPS
This model shows the relationship between sender and receiver, and the process that occurs between them.
Creator: Sapient Nitro
Client: Hyatt
This model shows a hotel customer’s channels of interaction mapped across their hotel journey.
Type of model
time-based: journey
ecosystem: touchpoints
Practice Area
service
activity research
Stage of the design process
frame insights
Audience
client
Subject matter
hotel
business
vacation
travel
channels
Models in Design 