Analogous Model

Creator: Vijay Kumar
This model shows how a system can be used as a model and applied to analogous situations.

101 Design Methods’ Design-Led Innovation Process

Creator: Vijay Kumar

This model communicates the difference between a design-led innovation process versus a business and technology-driven one.

Jay Doblin’s Information Flow in Design

Creator: Jay Doblin
Paper: “Perceptual Maps: One Aid to Product Planning”This model shows the flow and transformation of information between different stages in the design process.

Visual Thinking Process

Creator: Dan Roam
For his book, “Back of the Napkin”
This model aims to highlight the “loops” in the visual thinking process, which had hitherto been presented in a linear fashion. Roam says, “we don’t have to march through [each step] in a 1-2-3-4 line.” Look & See are visually grouped because they go hand-in-hand.

UPS Relationship Map

Creator: Sapient Nitro
Client: UPS
This model shows the relationship between sender and receiver, and the process that occurs between them.